For Founders · Mini Documentary Package
A founder-led film that helps you sell.
One shoot day. A story-driven mini documentary, a teaser cut, and 15 short-form videos, built to help founders build trust, communicate value, and turn attention into paying customers.
Why it works
People trust people before they trust companies.
A founder story builds credibility, emotional connection, and clarity in a way that a standard promo can't. It explains what you do, why you do it, and why anyone should choose you, in your own voice.
Trust travels through faces.
Prospects lean in when they hear the person behind the product speak in their own words.
Clarity beats a pitch.
A well-told story answers the questions your sales page can't and shortens the path to yes.
Sales, not just brand.
Every cut is built to work in real conversations: on your site, in DMs, in emails, and on calls.
What's included
One shoot day. Three assets your business can use immediately.
Mini Documentary
One founder-led mini documentary, up to 3 minutes.
Built for your website, sales conversations, and social platforms. The core story asset you'll use for years.
Teaser Video
One teaser cut, 30 to 45 seconds.
A quick, high-impact introduction to the story. Perfect for paid ads, homepages, and cold outreach.
Short-Form Social Content
15 short videos extracted from the documentary.
Optimized for social media, content marketing, and repeated touchpoints across months.
Built to sell
Every film answers three key sales questions.
These questions turn a documentary into a real sales asset, not just a brand video. They shape the interview, the edit, and every short-form cut that follows.
- 1
Who are you?
The founder, the story, the reason a customer should remember your name.
- 2
Why are you selling this product or service?
The belief, mission, or personal history behind what you offer.
- 3
What problem does it solve?
The specific pain your customer feels, in language they use themselves.
Total cost
$6,000
Production
1 shoot day
Turnaround
3 to 4 weeks
Ideal for
Founders who want one core story asset and a full set of supporting content.
See past work
A founder story we've told from beginning to end.
Case Study · Wahaka Mezcal
A master mezcalero, filmed on location in Oaxaca.
See how one founder-led production became a full library of brand, trade, and sales content.
Read the case studyWant to see more founder stories?
Browse the full portfolio for behind-the-scenes footage, brand films, and short-form work across food, beverage, hospitality, and founder-led brands.
How it works
From first call to finished films in about a month.
20-min call
We talk through your business, your customer, and the story worth telling.
Pre-production
We plan the interview, locations, and b-roll to answer the three sales questions.
One shoot day
Founder interview, on-location b-roll, and behind-the-scenes coverage.
Edit & deliver
Mini documentary, teaser, and 15 short-form cuts, delivered in 3 to 4 weeks.
Common questions
Answers before your first call.
Do I need a script or a media background?+
No. We prep you with the interview questions ahead of time, then guide you through the conversation on shoot day. Your job is to speak naturally.
Where does the shoot happen?+
On location, wherever your story lives: your studio, your production floor, your farm, your bar, or your headquarters. Travel outside the region is quoted separately.
Who owns the footage?+
You do. You get full commercial rights to every deliverable and can use them across your website, ads, and social forever.
What if I want more films after the first project?+
Most founders come back for ongoing content. We can plan a second shoot day or a retainer that keeps the library growing.
Ready to tell your story?
Book a free 20-minute call. We'll talk through your business and whether a founder-led documentary is the right next step.
No pressure · No slide deck · Just a conversation