Case Study · Wahaka Mezcal
Turning a mezcal origin story into brand, trade, and sales content.
From one production in Oaxaca, we created a brand film, mini-documentary, and B2B sales video designed to help Wahaka tell its story across customers, trade partners, and distributors.
The Multi-Film Brand Story Package
20-min call. No deck, no pitch. We tell you if you're a fit.
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Project Brief
- Client
- Wahaka Mezcal
- Industry
- Spirits / Beverage
- Location
- Oaxaca, Mexico
- Goal
- Turn the origin, craft, and brand story into video content that could support awareness, education, and sales.
- Deliverables
- Brand film, mini-documentary, B2B sales video, platform-ready cutdowns, and reusable content library.
The shift
Most brand films tell the story. Few help the sales team sell it.
The usual approach
- One beautiful video with limited use after launch
- Assets created for a single campaign instead of multiple sales and marketing needs
- Inconsistent content across brand, trade, and social channels
- No dedicated version for distributors, buyers, or sales reps
The Blanc Visuals approach
- A cinematic brand film for awareness
- A deeper story film for trust and education
- A B2B sales video for reps, buyers, and distributors
- A reusable content library for campaigns, trade, sales, and future storytelling
What you get
One shoot. Three ways to move the brand forward.
A brand ad, mini-documentary, and B2B sales film created from the same production.
ATTENTION
Make people want the bottle
Cinematic Brand Ad
A cinematic short film built to create immediate interest, capture the feeling of the brand, and give new audiences a reason to pay attention.
- Paid social and digital campaigns
- Website and landing page hero video
- Brand awareness and launch moments
TRUST
Show the story behind the spirit
Mini-Documentary
A deeper story film that brings the origin, people, process, and heritage of the brand to life — giving customers, partners, and buyers something real to connect with.
- Brand storytelling and education
- Website, email, and PR use
- Content that builds credibility beyond the ad
SALES
Give your reps a film that sells for them
B2B Sales Video
A sales-focused film created for distributors, buyers, accounts, and trade partners — helping the team explain the product, the story, and the opportunity in a way that feels polished and consistent.
- Distributor and buyer presentations
- Trade shows and account outreach
- Sales rep follow-up emails
The outcome
From story to sales system
Wahaka walked away with more than one beautiful brand film. The production became a content system their team could use across the full buyer journey:
- Awareness
- Give customers a cinematic first impression of the brand.
- Education
- Help trade partners understand the origin, process, and heritage behind the mezcal.
- Sales
- Equip reps with a polished video asset for distributor pitches, buyer follow-ups, and trade conversations.
THE CONTENT SYSTEM DELIVERED
One production. A full content system.
- 1× cinematic brand film for awareness and launch campaigns
- 1× mini-documentary telling the origin, process, and heritage story
- 1× B2B sales video for distributors, buyers, and trade partners
- Creative direction and scripting across all films
- Founder, team, and on-location story interviews
- Drone, macro, product, and hero cinematography
- Platform-ready cuts for website, social, email, and presentations
- Lifetime usage license included
Scope
The Multi-Film Brand Story Package
A brand film, mini-documentary, B2B sales video, and reusable content library created from one planned production.
Every project is scoped around your goals, shoot needs, locations, deliverables, timeline, and how the content will be used.
Request a similar scopeIS THIS CONTENT SYSTEM RIGHT FOR YOU?
You're a fit if:
- You’re a premium food, beverage, spirits, or lifestyle brand with a real origin story, process, or craft worth showing.
- You need more than a beautiful brand film — you need content that supports awareness, education, sales conversations, distributor pitches, and trade events.
- You’d rather capture the full story in one planned production than piece together disconnected videos from multiple shoots, freelancers, or campaigns.
Book a discovery call
Want something like Wahaka Mezcal's?
20 minutes. We'll tell you if a project like this makes sense for you. Jordi replies personally within 24 hours.