Case Study · Wahaka Mezcal
Turning heritage into sales-ready content.
One trip to Oaxaca. A brand film, mini-documentary, and B2B sales video built to tell the story behind the mezcal — and support growth across customers, trade partners, and distributors.
Multi-film packages from$18,000
20-min call. No deck, no pitch. We tell you if you're a fit.
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The shift
Most brand films tell the story. Few help the sales team sell it.
THE ONE-OFF AD APPROACH
- One generic ad that gets ignored
- Random freelancers, inconsistent quality
- Nothing built for distributors, buyers, or sales reps
- Beautiful footage that only works for one campaign
THE MULTI-FILM CONTENT SYSTEM
- A cinematic brand film to create awareness and recognition
- A deeper story film that builds trust, heritage, and loyalty
- A B2B sales video made for reps, buyers, and distributors
- A reusable content library built for campaigns, trade, sales, and future brand storytelling
What you get
One shoot. Three ways to move the brand forward.
A brand ad, mini-documentary, and B2B sales film created from the same production.
ATTENTION
Make people want the bottle.Cinematic Brand Ad
A cinematic short film built to create immediate interest, capture the feeling of the brand, and give new audiences a reason to pay attention.
- Paid social and digital campaigns
- Website and landing page hero video
- Brand awareness and launch moments
TRUST
Show the story behind the spirit.Mini-Documentary
A deeper story film that brings the origin, people, process, and heritage of the brand to life — giving customers, partners, and buyers something real to connect with.
- Brand storytelling and education
- Website, email, and PR use
- Content that builds credibility beyond the ad
SALES
Give your reps a film that sells for them.B2B Sales Video
A sales-focused film created for distributors, buyers, accounts, and trade partners — helping the team explain the product, the story, and the opportunity in a way that feels polished and consistent.
- Distributor and buyer presentations
- Trade shows and account outreach
- Sales rep follow-up emails
The outcome
From brand story to sales tool
Wahaka’s story was turned into a content system their team could use across awareness, education, and sales — from cinematic brand storytelling to distributor presentations, buyer follow-ups, trade shows, website content, and social campaigns.
THE CONTENT SYSTEM DELIVERED
One trip. Films for brand, trade, and sales.
- 1× cinematic brand ad for awareness and launch campaigns
- 1× mini-documentary telling the origin, process, and heritage story
- 1× B2B sales video built for distributors, buyers, and trade partners
- Professional scripting and creative direction across all films
- Founder, team, and on-location story interviews
- Drone, macro, product, and hero cinematography
- Platform-ready cuts for website, social, email, and presentations
- Lifetime usage license included
Investment
The 3-Film Package
$18,000
One shoot. Three films. A content library that works for years.
Book a discovery callMost clients invest $18k-$30k depending on travel and scope. If that's outside your range, the Single Film Package starts at $8,500.
IS THIS CONTENT SYSTEM RIGHT FOR YOU?
You're a fit if:
- You’re a premium food, beverage, spirits, or lifestyle brand with a real origin story, process, or craft worth showing.
- You need more than a beautiful brand film — you need content that supports awareness, education, sales conversations, distributor pitches, and trade events.
- You’d rather capture the full story in one planned production than piece together disconnected videos from multiple shoots, freelancers, or campaigns.
Book a discovery call
Want something like Wahaka Mezcal's?
20 minutes. We'll tell you if a project like this makes sense for you. Jordi replies personally within 24 hours.