Case Study · The Ruby Hotel
One shoot. A full hotel content library.
One production gave The Ruby Hotel a complete content system: a flagship brand film, 8 social-ready reels, and a reusable clip library.
PACKAGES FROM$8,000
20-minute call. No hard pitch. We’ll tell you honestly if this package makes sense for your property.
LIMITED TO 2 HOTEL PRODUCTIONS PER MONTH.
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The shift
Most hotel shoots deliver one video. Then the content runs out.
THE ONE-OFF VIDEO APPROACH
- One polished hero video with limited future use
- Social posts pulled from whatever footage is left over
- Paid ads relying on the same few visuals
- Booking pages that rarely get refreshed
- Another shoot needed every time the hotel needs new content
THE HOTEL CONTENT PACKAGE
- A flagship brand film for your website, booking pages, and outreach
- 8 platform-ready reels for Instagram, TikTok, Shorts, and paid social
- A curated clip library of rooms, exterior, amenities, F&B, and guest experience moments
- Ready-to-use creative for ads, email, seasonal promos, and future campaigns
- One planned production that gives your team content to keep using long after the shoot
What you get
Three asset types. One shoot.
50+ deliverables. Every channel covered.
THE STORY
Flagship Brand VideoThe feeling of the stay, captured in one film.
A polished 60–90 second hero film that introduces the property, captures the atmosphere, and gives potential guests a clear emotional reason to book.
- Website homepage and booking landing pages
- Instagram, YouTube, and paid ads
- Email campaigns and sales outreach
- 60–90s master film + shorter cutdown versions
THE MOMENTS
Social Content SetShort-form content for everywhere guests scroll.
A set of 8 vertical edits created from the same production, designed to turn the hotel experience into consistent, social-ready content without booking a new shoot every week.
- Instagram Reels and TikTok
- YouTube Shorts and Facebook
- Room, amenity, food, beverage, and lifestyle moments
- Paid social and seasonal promo variations
A SELECTION FROM THE SOCIAL CONTENT SET.
THE LIBRARY
Hotel Clip LibraryA reusable content bank from one shoot.
A curated library of polished, color-graded clips delivered alongside the finished edits, giving the hotel a flexible bank of visuals for future marketing.
- Drone, room, exterior, amenity, and F&B clips
- Website refreshes and booking page updates
- Email headers and promotional content
- Future reels, ads, and seasonal campaigns
A SELECTION FROM THE CLIP LIBRARY.
The outcome
1 shoot → 53 assets
From one production weekend, The Ruby Hotel received a complete content system for their website, booking pages, social media, paid ads, email marketing, and future campaigns. A year later, their team still had polished footage to pull from without booking another crew.
THE CONTENT SYSTEM DELIVERED
One production. Assets for every channel.
- 1× flagship brand film, 60–90 seconds
- 3× shorter hero cutdowns for web, ads, and email
- 8× vertical reels for Instagram, TikTok, Shorts, and paid social
- Captioned social versions for easier posting
- Drone footage clip pack
- Room and interiors clip pack
- Exterior and amenity clip pack
- Bar, food, and beverage clip pack
- Polished, color-graded clips organized for future use
- Lifetime usage license included
Investment
The Hotel Content Package
Included in the package
- Creative direction + pre-productionIncluded
- On-site filming / productionIncluded
- 1 flagship hotel brand film, 60–90 secondsIncluded
- 8 short-form social cutdownsIncluded
- Curated reusable clip libraryIncluded
- Lifetime usage licenseIncluded
Complete package investment
$8,000
A complete hotel content package with a polished brand film, social-ready reels, and a reusable content library designed for your website, Instagram, ads, email marketing, and future campaigns. Lifetime usage included.
Book a Hotel Strategy CallIs the Hotel Content Package right for you?
This is built for hotels that need more than one video.
- You need a flagship brand film that captures the atmosphere, story, and guest experience of the property.
- You want social-ready content for Instagram, TikTok, YouTube Shorts, paid ads, and seasonal promotions.
- You need a reusable library of polished hotel footage your team can keep using across your website, booking pages, email marketing, and future campaigns.
Book a discovery call
Want something like The Ruby Hotel's?
20 minutes. We'll tell you if a project like this makes sense for you. Jordi replies personally within 24 hours.