Case Study · The Ruby Hotel
One shoot. A full hotel content library.
One production gave The Ruby Hotel a complete content system: a flagship brand film, 8 social-ready reels, and a reusable clip library.
The Hotel Content Package
20-minute call. No hard pitch. We’ll tell you honestly if this package makes sense for your property.
LIMITED TO 2 HOTEL PRODUCTIONS PER MONTH.
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Project Brief
- Client
- The Ruby Hotel
- Industry
- Hospitality / Hotel
- Location
- Round Rock, TX
- Goal
- Turn a single shoot into a complete content system — designed for the website, booking pages, Instagram, paid ads, email marketing, and future campaigns.
- Deliverables
- Flagship brand film, hero cutdowns, vertical social reels, drone and interior/exterior clip packs, and a lifetime usage license.
The shift
Most hotel shoots deliver one video. Then the content runs out.
THE ONE-OFF VIDEO APPROACH
- One polished hero video with limited future use
- Social posts pulled from whatever footage is left over
- Paid ads relying on the same few visuals
- Booking pages that rarely get refreshed
- Another shoot needed every time the hotel needs new content
THE HOTEL CONTENT PACKAGE
- A flagship brand film for your website, booking pages, and outreach
- 8 platform-ready reels for Instagram, TikTok, Shorts, and paid social
- A curated clip library of rooms, exterior, amenities, F&B, and guest experience moments
- Ready-to-use creative for ads, email, seasonal promos, and future campaigns
- One planned production that gives your team content to keep using long after the shoot
What you get
Three asset types. One shoot.
50+ deliverables. Every channel covered.
THE STORY
Flagship Brand Video
The feeling of the stay, captured in one film.
A polished 60–90 second hero film that introduces the property, captures the atmosphere, and gives potential guests a clear emotional reason to book.
- Website homepage and booking landing pages
- Instagram, YouTube, and paid ads
- Email campaigns and sales outreach
- 60–90s master film + shorter cutdown versions
THE MOMENTS
Social Content Set
Short-form content for everywhere guests scroll.
A set of 8 vertical edits created from the same production, designed to turn the hotel experience into consistent, social-ready content without booking a new shoot every week.
- Instagram Reels and TikTok
- YouTube Shorts and Facebook
- Room, amenity, food, beverage, and lifestyle moments
- Paid social and seasonal promo variations
A SELECTION FROM THE SOCIAL CONTENT SET.
THE LIBRARY
Hotel Clip Library
A reusable content bank from one shoot.
A curated library of polished, color-graded clips delivered alongside the finished edits, giving the hotel a flexible bank of visuals for future marketing.
- Drone, room, exterior, amenity, and F&B clips
- Website refreshes and booking page updates
- Email headers and promotional content
- Future reels, ads, and seasonal campaigns
A SELECTION FROM THE CLIP LIBRARY.
The outcome
1 shoot → 53 assets
From one production weekend, The Ruby Hotel received a complete content system for their website, booking pages, social media, paid ads, email marketing, and future campaigns. A year later, their team still had polished footage to pull from without booking another crew.
THE CONTENT SYSTEM DELIVERED
One production. Assets for every channel.
- 1× flagship brand film, 60–90 seconds
- 3× shorter hero cutdowns for web, ads, and email
- 8× vertical reels for Instagram, TikTok, Shorts, and paid social
- Captioned social versions for easier posting
- Drone footage clip pack
- Room and interiors clip pack
- Exterior and amenity clip pack
- Bar, food, and beverage clip pack
- Polished, color-graded clips organized for future use
- Lifetime usage license included
Scope
The Hotel Content Package
Included in the package
- Creative direction + pre-productionIncluded
- On-site filming / productionIncluded
- 1 flagship hotel brand film, 60–90 secondsIncluded
- 8 short-form social cutdownsIncluded
- Curated reusable clip libraryIncluded
- Lifetime usage licenseIncluded
A complete hotel content system with a flagship brand film, social-ready reels, and a reusable content library for website, booking pages, Instagram, ads, email, and future campaigns.
Every project is scoped around your goals, shoot needs, locations, deliverables, timeline, and how the content will be used.
Request a similar scopeIs the Hotel Content Package right for you?
This is built for hotels that need more than one video.
- You need a flagship brand film that captures the atmosphere, story, and guest experience of the property.
- You want social-ready content for Instagram, TikTok, YouTube Shorts, paid ads, and seasonal promotions.
- You need a reusable library of polished hotel footage your team can keep using across your website, booking pages, email marketing, and future campaigns.
Book a discovery call
Want something like The Ruby Hotel's?
20 minutes. We'll tell you if a project like this makes sense for you. Jordi replies personally within 24 hours.